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Shaw Charity Classic Announces AltaLink Partnership Extension Through 2024

Youth-based charities across Alberta already scored an ace heading into the 2022 golf season, thanks to AltaLink extending its support of the Shaw Charity Classic and the tournament’s record setting Birdies for Kids fundraising program.

The PGA TOUR Champions event in Calgary announced AltaLink will remain on as the tournament’s “Premier Partner”, while also continuing its presenting sponsorship for the record-setting Shaw Birdies for Kids presented by AltaLink charitable program.

“Thousands of kids across Alberta have benefitted from the Shaw Birdies for Kids presented by AltaLink program,” said Scott Thon, chief executive officer, AltaLink. “When we joined our efforts with Shaw seven years ago, we couldn’t have dreamed how impactful the program would be on the lives of children in our province. We’re thrilled to be a part of the Shaw Charity Classic for the next three years and continue our commitment to helping Albertans of all ages.”

AltaLink’s support of the Shaw Charity Classic has been a game changer in making a positive difference in the lives of thousands of Alberta children, annually helping to set new records for the largest charitable give on the PGA TOUR Champions.

“Beyond the legendary golf and the electric energy of the crowds that line the fairways of Canyon Meadows Golf and Country Club each year, community has always been at the heart of the Shaw Charity Classic,” said Sean Van Kesteren, executive director, Shaw Charity Classic. “Supporting the lives of Alberta’s youth and their families has been core to our mission with bringing professional golf to Calgary. This simply does not happen without the generous support of corporate partners. AltaLink has been a key player in driving our mission over the last seven years and we look forward to building on our successful past with them over the next three years.”

Launched in 2015, the program integrates into charities’ existing fundraising efforts to help generate new funds in communities across the country, provide corporations and individual donors alike the opportunity to make one-time financial contributions to a charity of their choice. Each of the participating charities connected to the Shaw Charity Classic receive 100 per cent of all donations collected on their behalf, plus up to 50 per cent in matched funding provided by the Shaw Charity Classic.

Shortly after AltaLink committed to the initiative seven years ago, the number of charities impacted doubled and fundraising soared. The Shaw Charity Classic will celebrate its 10th anniversary this year having already raised more than $76-million for 233 children’s charities throughout Alberta.

With AltaLink’s renewed commitment, this year’s Shaw Birdies for Kids presented by AltaLink program is off and running. Donations can be made online https://shawcharityclassic.com/donatenow/ or by cheque between March 1 and August 31.

The 2022 installment of the Shaw Charity Classic is scheduled to take place August 1-7, at Canyon Meadows Golf and Country Club in Calgary.

About AltaLink

Headquartered in Calgary, with offices in Edmonton, Red Deer and Lethbridge, AltaLink is Alberta’s largest electricity transmission provider. AltaLink is partnering with its customers to provide innovative solutions to meet the province’s demand for reliable and affordable energy. A wholly-owned subsidiary of Berkshire Hathaway Energy, AltaLink is part of a global group of companies delivering energy services to customers worldwide.

About the Shaw Charity Classic

The Shaw Charity Classic will host some of the greatest names in the game of golf in Calgary at the Canyon Meadows Golf and Country Club, August 1-7, 2022. The field, which will consist of 78 stars on the PGA TOUR Champions, will compete for US $2.35 million in a three-round, 54-hole stroke-play tournament. The winner will receive US $352,500. The annual PGA TOUR Champions stop in Canada showcases Calgary to the world through its broadcast on the Golf Channel. Led by a philanthropic Patron Group including Tournament Chairman – Jim Riddell, Allan Markin, Keith MacPhail, Guy Turcotte, Gary Peddle, Mike Culbert and PGA Tour Professional – Stephen Ames, along with title sponsor, Shaw Communications, the Shaw Charity Classic won the prestigious President’s Award as the top event on the PGA TOUR Champions in 2017, 2015 and 2014. The Tournament has raised more than $76 million in its first nine years that has been distributed amongst more than 233 youth-based charities in Alberta. For more information on the event, please visit www.shawcharityclassic.com. Follow the Shaw Charity Classic at facebook.com/shawcharityclassic and on Twitter @shawclassic. 

For further information, please contact  

Scott Schreiner
Vice President, Communications
AltaLink Management Ltd.
Phone: 403.880.0275
E-mail: Scott.Schreiner@AltaLink.ca  

Chris Dornan                                                      
Shaw Charity Classic                        
Phone: 403-620-8731